How does semiotics work as part of film posters in terms of visual codes

The film poster for Will Smiths film 'The pursuit of happyness' was very captivating hence i decided to annotate it and now analyse it. Like most other film posters the name of the main actor is across the top, this brings awareness to who is starring in the movie; in this case its Will Smith a famous a-list actor who starred in 'Fresh Prince of belair' when he was young which built his reputation to no have become a a-list actor. For consumers who have watched his other films and enjoyed them this poster is targeted to them as he is a main star in this one also. Additionally the title of the film stands out in the center but the makers of the film produced something clever and give a hidden message in the title, they block capitals the 'pursuit' and same with 'happyness' except put it in red basically saying 'pursuit happyness' to the audience. As well the standard convention of the main actor with a predominant position is shown to captivate the background. finally there is a billing block at the bottom to make it seem formal and a release date which enables people to see when it will be coming out.

Another film poster that caught my eye was 'Twilight' the tag line is at the top so the first informative writing is at the top which is significant. The background image shows the location which supports the predominant picture of the vampires in the picture, i like the way people are in the background wearing red Hood's as if they will be preyed upon like there victims and the red represents death and blood like a war is coming. The title of the film is in a font that suits the theme also the colouring is the colours of a wolfs eyes which does bring the narrative forward because when you think of vampires wolfs interlink. On the other hand like the previous film poster the release date is at the bottom which makes the audience aware on the release. Finally the billing block to make it formal.

Finally the last film poster i analysed and annotated was another Will Smith film like the other one his name is printed at the top to show that he is the main star additionally the tag line is underneath. The background image shows the location and the main image is very powerful his stance his strut and the dog by his side. title of the film is yet again at the bottom and a billing block is again keeping it formal. the usual release date is stated on all film posters as it is important.