Film posters normally contain the technical codes above however there are a few exceptions. This is called a 'teaser poster’; this is when the poster has barely any information to build up advertisement for the film. An example of this is the Harry Potter 6 film poster. Film posers are always going to show the film in a positive light as it’s the first imagine the audience will see and therefore has to keep them interested. Semiotics work as part of the film poster to instantly allow the audience to process a lot of information just from the visual imagery contained in them. Harry Potter 6 instantly tells me as an outsider that this film is going to be mysterious, making me wonder what will happen as it doesn't give much info. Even the title of the film has been abbreviated; however this is acceptable for big actors such as Harry Potter as everyone knows who he is and is familiar with his work.
Written codes are used to give a little bit more information on the film and to keep the audience interested. These are called 'taglines' or could even be the use of words in the film title. Examples of 'Classic' film tagline's are; 'Same make, Same Model, New mission.' this is from the film Terminator 2 (1991). This uses the rule of 3, which the audience is more likely to consume as it is written in a group of 3 as it is a build-up, creates tension and finally released. Another example is the tagline for Alien (1979) ‘In space, no one can hear you scream’, straight away the audience know the film is a sci-fi and horror genre and they will instantly know if this is the type of film they want to watch.
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