Tag Lines:

'People aren't always who they seem.'

This tagline is very sinister but interesting at the same time, it is simple and short which makes it easy to read for passers by which will stick in the audiences minds as they are walking past. The use of the word 'aren't' clearly shows the target audience is young which will help entice them into watching the film. In addition, the tagline complements the title of the film 'Deception' which makes it catchy and easier to remember. The tagline is not clever with words and therefore may not be that memorable for some however from audience feedback it is the one that everyone liked the most and we therefore decided to use this one. 

'How safe are you?'

The question in the tagline is to get the audience engaged with our poster. The question 'How safe are you?' draws the audiences attention is wondering how 'safe' they really are and makes the wonder what is making them not safe therefore making them want to watch the film. This tagline is very effective in that it is directly speaking to its audience and it is to make the feel as though they need to watch it. In addition, this tagline fits into our thriller theme of the poster however it does sound a little too education though the use of the word 'safe'. The word safe personally reminds me crossing the road safe which completely misses out the true meaning of our short film although it does fit in well with the title 'Deception'.

'Lie. Live? Learn!' 

The power of three is a very common technique for a tagline and is used to make it catchy and memorable to the audience. The three words ultimately sum up the whole film. 'The lie' is literally like the film when the predator deceives his online victims. The 'live?' questions whether or not the audience will fall for his tricks and sadly end up like one of his victims in the film. Lastly 'learn' is to indicate the educational purpose of the film and the audience will hopefully come away being fully aware of the danger online which delivers a lot of information about the film. The use of punctuation marks really emphasis on the words Live and Learn to highlight the message in the short film. However, the title of our film is 'Deception which does not complement it at all. Our poster however is focusing on the thriller aspect, this makes this tagline a little inappropriate for its target audience and therefore may not be a good idea to use.

After getting feedback from people, I found that 'People aren't always who they seem.' and 'Lie. Live? Learn!' were the most popular. The use of the power of three really made them interested however after telling them my poster was aimed at young people they tended to change their mind and go for 'People aren't always who they seem' as they thought it would appeal more to them with the use of language 'aren't' they thought would make the audience engage better with my poster. The tagline 'How safe are you?' was found to be very boring and didn't really get noticed. Audience feedback for my tagline was really useful in that I could find out what people preferred and what would help gain a wider audience along with constructive criticism about what I could change and what what was good.